
Joe LoGrasso – Managing Director
Joe LoGrasso brings a wealth of experience to 2110 Solutions, starting in post-production in NYC before spending a decade at Sony Broadcast, where he led regional and national product marketing initiatives for live production systems. Joe then spent 10 years as the head of U.S. sales for Miranda Technologies, before its merger with Grass Valley.
Joe launched 2110 Solutions with the support of Bridge Technologies as they evolved into an all-IP-based workflow in line with the ST2110 standard, making them an ideal partner, where Joe focuses on sales, consulting, and support for Bridge Technologies solutions.
Bil Apker – Business Development & Customer Strategy, North America
Bil Apker brings more than 34 years of experience in broadcast and media technology to 2110 Solutions, beginning in live television production and engineering before moving into technical services, strategic accounts, and executive sales leadership. His career spans the industry’s evolution from traditional SDI infrastructure to software-defined, IP-based production and distribution.
Bil has held senior leadership positions with Miranda Technologies, Snell, ChyronHego, TAG Video Systems, and MNC Software, working with major broadcasters and media organizations including NBCUniversal, FOX Sports, NFL Media, Disney/ABC, CBS, and Paramount. His experience combines hands-on broadcast operations with solution architecture, customer strategy, and business development, helping organizations navigate complex technology transitions while aligning technical capabilities with operational and commercial objectives.
As founder of LayerSix, Bil continues to explore the evolution of broadcast infrastructure and IP media workflows. At 2110 Solutions, he focuses on strategic customer relationships, market development, and expanding the adoption of Bridge Technologies solutions throughout North America, with particular emphasis on SMPTE ST 2110 monitoring, analysis, and operational visibility.


Jessica Colyer – Sales Manager
Jessica started as a radio engineering intern and transitioned into television as an integrator in the late 90’s. Leveraging that experience, she became a satellite truck engineer. Jessica has held several positions in the industry including Field Service Engineer for a major encoder company, freelance Transmission Tech for ESPN, and Satellite Engineer for ABC, CBS, Peak Uplink and Coastal Media Group. Some of the latest shows include 2024 Wimbledon, The US Open of Tennis, Winter X-Games, NHL Hockey and College Football.
Jessica has been an SBE Chapter 36 member since 2014, holds a part 107 drone certification and an FCC radio telephone operator’s license.
